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论文从历史演进和意识建构角度阐释了现代异化背景下游客对乡村旅游的根性诉求,构建了乡村旅游中乡村意涵与文化价值的实现过程解析框架,然后通过实证研究,分析了乡村旅游根性诉求异化机理。结论认为,深刻的人地关系意识和哲学认同养成的亲土心理结构与田园精神是乡村旅游的根本动力源,基于城市化与现代化进程的人性异化与身份认同危机的后现代反叛是乡村旅游的现代引擎,乡村旅游的本质是乡土—人性结构的回归与重建。而多媒体“伪乡村”的旅游形象建构又导致了乡村从生产性到消费性的转换、乡村旅游需求的异化与“伪乡村旅游”意识形态的形成。乡村旅游急需深刻的反思与革命,扭转发展的方向与目标,并在乡村与旅游传统的回归中逐步实现乡村与人性的文化救赎。
The thesis expounds the tourist’s root appeal to rural tourism under the background of modern alienation from the perspectives of historical evolution and awareness construction, constructs the analysis framework of the realization process of rural meaning and cultural value in rural tourism, and then analyzes the root appeal of rural tourism through empirical research Alienation mechanism. The conclusion is that deep-rooted human relations and philosophical identity developed by the pro-indigenous psychological structure and pastoral spirit are the fundamental driving forces of rural tourism. The post-modern revolt based on the human alienation and identity crisis based on the process of urbanization and modernization is rural tourism The essence of rural tourism is the return and reconstruction of native-human structure. The multi-media “pseudo-rural ” tourism image construction also led to the rural from productive to consumer conversion, rural tourism demand alienation and “pseudo rural tourism ” ideology formation. Rural tourism urgently needs profound reflection and revolution, reversing the direction and goal of development, and gradually realizing the cultural salvation of villages and human beings in the return of rural areas and tourism traditions.