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电视是信息时代的一种重要媒体,电视传媒业的竞争越来越激烈。那么竞争的优势来自哪里?这是业内人士普遍关注的重要话题。笔者从品牌意识的角度来谈谈个人的意见。一、好的电视传媒就是一种品牌对企业而言,品牌就是消费者对企业产生的一种深厚的感情,它是消费者和企业之间的一种高度融合,是消费者对企业及其产品所产生的信任、喜好与自豪等情感的表观。
Television is an important media in the information age, and the competition in the television media industry is getting fiercer and fiercer. So where does the competitive advantage come from? This is an important topic of general concern to the industry. The author from the perspective of brand awareness to talk about personal opinion. First, a good television media is a brand For businesses, the brand is a consumer-generated business a deep feeling, it is a highly integrated consumer and business, consumers and businesses and their The trust, preferences, and pride of the product create the appearance of emotion.