论文部分内容阅读
在国内数字电视还没有通用标准、IPTV方向依旧模糊的状况下,“盒子”的混战更多是为了营造市场环境,也就是聚聚人气或许是为了兑现半年前那个神秘的“盛大盒子”的承诺,2005年的最后一个月,上海盛大网络发展有限公司(以下简称盛大)异常地忙碌。 12月1日,先是盛大易宝(EZ Pod, 针对终端PC消费者推出的电脑宽带娱乐产品)正式发售。12日,盛大CEO陈天桥携众高层在北京举行庆功会,庆祝EZ Pod仅10天之内,就完成15．9万套的订购量。而基于电视终端的EZ Station(须经广电总局批准)和基于移动终端的EZ MINI也将在日后推出。
In the absence of universal standards for digital TV in China and ambiguity in IPTV direction, the melee of “boxes” is more to create a market environment, that is, gathering popularity may be to fulfill the promise of the mysterious “grand box” six months ago. In the last month of 2005, Shanghai Shanda Network Development Co., Ltd. (hereinafter referred to as Shanda) was abnormally busy. On December 1st, EZ Pod, a computer broadband entertainment product for terminal PC consumers, was officially launched. On the 12th, Shanda CEO Chen Tianqiao held public celebrations in Beijing to celebrate EZ Pod’s completion of 159,000 sets of orders within 10 days. TV station-based EZ Station (subject to SARFT approval) and mobile terminal-based EZ MINI will also be launched in the future.