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亲子旅游是在中国第一代计划生育的“80后”独生子女初为父母,亲子教育意识逐渐增强的背景下,从家庭旅游、儿童旅游中独立出来的,更关注家长与孩子关系的一种旅游形式。国内亲子旅游市场经过十多年的发展正处于迅猛增长期,且发展前景广阔,而学术界对该领域的研究则相对低糜。本文通过对国内亲子旅游研究文献的梳理,总结出亲子旅游的概念、消费行为以及产品开发方面的现状及问题,提出了在研究区域、研究方法和研究内容上的不足与建议。笔者强烈建议,国内学术界应加强对于亲子旅游理论研究的关注与重视,旨在引导亲子旅游市场的理性开发。
Parent-child travel is independent from family travel and children’s tourism under the background of first-generation “80s” only-born parents and parent-child education awareness of China’s first-generation family planning workers. It pays more attention to the relationship between parents and children A form of tourism. After more than a decade of development, the domestic market for parent-child tourism is in a period of rapid growth with broad prospects for development. The academic research in this field is relatively weak. Based on the review of the literature on parent-child tourism in our country, this paper summarizes the concept of parent-child tourism, the current situation and problems in consumer behavior and product development, and puts forward the shortcomings and suggestions on the research area, research methods and research contents. The author strongly recommends that domestic academic circles should pay more attention to the study of parent-child tourism theory and aim to guide the rational development of the parent-child tourism market.