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城市综合体是现代社会新发展的一种商业体系,是将城市中的办公写字楼、居民住宅区、酒店、会展中心、娱乐餐饮和交通规划等各个功能有机组合形成的,其主要目的是为了实现经济价值链的高度整合。近几年城市综合体的蓬勃发展是城市发展的主要表现形式,是打造现代化商业中心的重要发展方向,商场的单一发展模式慢慢已经不能顺应城市经济商业化的进程。从长远角度来看该项目适应社会新经济的长效发展,有利于把握市场机遇,在建设发展过程中获得良好经济效益的同时,有助于促进当地居民文化、生活水平质量,提高经济效益。
Urban complex is a newly developed commercial system in modern society. It is formed by organic combination of office and office buildings, residential areas, hotels, convention centers, entertainment catering and transportation planning in cities. Its main purpose is to achieve High degree of economic value chain integration. In recent years, the vigorous development of urban complex is the main manifestation of urban development and an important development direction for building a modern commercial center. The single development mode of shopping mall can no longer conform to the process of urban commercialization. In the long run, the project adapts itself to the long-term development of the new social economy, helps seize the market opportunities, obtains good economic benefits during the construction and development process, and at the same time promotes the quality of local residents’ culture and living standards and enhances economic benefits.