随着我国近些年来社会经济和科学文化的不断发展,我国的消费水平也在不断提高。而随着我国居民接触的事物面越来越广,以及西方文化的冲击,人们的思想和审美观都发生了重要的改变,人们对于平面设计艺术的关注也越来越高。我国的平面设计艺术除了重要的几大元素以外,还应当特别注意保持中华民族的特色和本质,发扬和创新民族艺术。本文就此做以简单分析。 With the continuous development of social economy and science and culture in our country in recent years, the level of consumption in our country is also constantly improving. With the increasing exposure of the residents in China and the impact of Western culture, people’s thinking and aesthetic standards have undergone major changes. People are paying more and more attention to the art of graphic design. In addition to several important elements of graphic design art in our country, special attention should be paid to maintaining the characteristics and essence of the Chinese nation and promoting and innovating the national arts. This article to do a simple analysis.