乡村,是城市文明的起源。乡村文化因其自身的特点需要创立其独特的文化品牌来诠释和推广,贵州丙安是千年古镇,是我国文化名村,但在品牌和推广方面却做得不够。本文以丙安镇为例探究乡村文化的品牌整合与推广,为丙安镇提炼文化品牌并推广。 Village, is the origin of urban civilization. Because of its own characteristics, rural culture needs to create its unique cultural brand to interpret and popularize. C’an, a thousand-year-old town, is a famous cultural village in China, but its brand and promotion are not enough. This article takes Cian Town as an example to explore the integration and promotion of the brand of rural culture, refining and promoting the culture brand for Cian Town.