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一、央视《中国汉字听写大会》推动社会关注汉字书写能力8月2日,中央电视台科教频道播出暑期特别节目《中国汉字听写大会》。节目以汉字听写为表现形态,以传播中华文化为核心内涵,通过倡导提高汉字书写能力,搭建起中华语言文字传播平台,增强人们的文化认同感。二.央视《发明梦工场》为民间发明者搭建实现梦想的平台中央电视台科教频道推出暑期特别节目《发明梦工场》,以在全国范围内选拔优秀发明项目为内容,在发明人与投资人之间搭建沟通平台,实现民间发明与市场资本的有效对接,充分体现了媒体的服务功能。三、湖南卫视“汉语桥”架起中西文化交融之桥
First, CCTV “Chinese character dictation conference” to promote social concern Chinese writing ability August 2, CCTV science and education channel broadcast summer special program “Chinese character dictation conference.” The program takes Chinese dictation as the manifestation and Chinese culture as the core connotation. By advocating the improvement of writing ability of Chinese characters, the program sets up a platform for spreading Chinese language and writing and enhances people’s cultural identity. CCTV “invent dream factory” for civil inventors to build a platform for realizing dreams CCTV science and education channel launched the summer special program “invented DreamWorks” in order to select outstanding inventions nationwide as the content, the inventors and investors Between the establishment of communication platform to achieve an effective docking of civil invention and market capitalization, fully embodies the media service functions. Third, Hunan Satellite TV “Chinese Bridge ” set up a bridge of Chinese and Western cultures