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电视剧中的隐性广告大多依靠商品的Logo来引起观者的注意,依托剧情,Logo在突出区别性差异特征的同时也导致了商品的形象与商品本身的分离以及二者之间的任意关联。隐性广告在电视剧中的出现,直接影响了电视剧各种细节因素的具体配置,呈示出多种权力对作为综合性产业项目的电视剧的多方介入与多头掌控,以及权力之间的相互关系。隐性广告从时间感上支配并强调着电视剧与现实的某种关系,它既带来一种现时的真实感,又将现实去真实化了;既消解了历史感,又以另一种方式获得了历史感。
Recessive advertisements in TV dramas mostly rely on the Logo of the product to attract the attention of the viewer. Based on the plot, the Logo distinguishes the distinctive features of the differences and also leads to the separation of the image of the product from the product itself and the arbitrary connection between the two. The emergence of implicit advertisements in TV dramas has a direct impact on the specific disposition of various details of the dramas and shows the interposition and multi-mastership of multiple dramas on television dramas as a comprehensive industrial project as well as the interrelationship between powers. Implicit advertising dominates and emphasizes the relationship between drama and reality from the sense of time. It not only brings about a real sense of reality but also realizes the reality. It not only eliminates the sense of history, but also uses another way Get a sense of history.