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伴随着社会的迅速发展和经济水平的持续提升,电力企业的竞争变得越来越激烈。市场营销工作对于电力企业而言是极为重要的,电力企业的市场营销务必遵守“电网是基础,技术是支撑,服务和管理是保障”的原则,这样才能促使企业具有更高的竞争力,从而达成可持续发展的目标。电力企业营销理念应该与市场发展的需求保持一致,并结合自身的实际状况来进行精细化管理。在实践工作中,电力企业应该不断积累以往的经验,根据相应的发展规划来制定营销精细化管理的合理举措。文章将详尽阐述电力企业营销精细化管理的目的,并探析相应的施行策略。
With the rapid development of the society and the continuous improvement of the economic level, the competition of electric power companies has become increasingly fierce. Marketing work is extremely important for power companies. The marketing of power companies must abide by the principle that “the power grid is the foundation, technology is the support, and service and management is the guarantee,” so as to promote the enterprises to have higher competitiveness. To achieve the goal of sustainable development. The power company’s marketing concept should be consistent with the needs of market development, and combined with its own actual situation to conduct fine management. In practice, power companies should continue to accumulate past experience and formulate appropriate measures for the marketing of refined management according to the corresponding development plans. The article will elaborate on the purpose of the refined marketing management of power companies and explore the corresponding implementation strategies.