一、品牌视觉表现品牌视觉表现是指基于正确品牌定义下的符号沟通,它包括品牌解读及定义、品牌符号化、品牌符号的导入和品牌符号沟通系统的管理及适应调整四个过程,它的任务就是通过美的符号沟通帮助受众储存和提取品牌印记。品牌视觉表现的原则是根据消费者的感觉以及企业自身的审美和追求而进行的。消费者购买商品的心理活动,一般总是从商品的认识过程开始的,而激烈竞争的市场上,品牌成为人们选择商品的重要依据,品牌也 First, the brand visual performance Brand visual performance refers to the symbol based on the correct brand definition of communication, which includes the interpretation and definition of the brand, brand symbolization, the introduction of brand symbols and brand symbol communication system management and adjustment of the four processes, its The task is to help the audience store and extract the brand mark through the US symbolic communication. The principle of brand visual performance is based on the feelings of consumers and the company’s own aesthetic and pursuit of. Psychological activities of consumers to buy goods, usually from the beginning of the understanding of the process of goods, and fierce competition in the market, the brand has become an important basis for people to choose their products, brands