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茅台集团在取得了连续5年跨越式发展的佳绩之后,根据党的十六大精神和市场实际,审时度势, 重新确立了企业的经营理念——酿造高品位生活。这一理念,充分体现了国酒茅台在经营战略上的高品位定位,既是茅台酒光辉形象在新的历史条件下的展示,又是追求未来发展目标的诉求。它的确立和实施,必将有力地推动国酒茅台新一轮的跨越式发展,同时也会给中国白酒行业拓展出新的空间。
After achieving continuous success in leap-forward development for five consecutive years, the Moutai Group has reconfirmed its business philosophy based on the spirit of the 16th CPC National Congress and the market reality, brewing a high-grade life. This concept fully reflects the high quality positioning of the national liquor Maotai in terms of business strategy, which is not only the display of the majestic image of Maotai Wine under the new historical conditions, but also the pursuit of the pursuit of future development goals. Its establishment and implementation will surely promote a new round of leap-forward development of national liquor Maotai, and will also give China’s liquor industry a new space.