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国产动画电影《大圣归来》以其铺天盖地的好评成为了一匹动画界的黑马,给低迷的国产动画市场注入了一剂强心针,提升了国产动画的关注度。这部花费了八年时间精心打造的动画带给我们怎样的启示,国产动画是否能顺利地重拾辉煌,本文以美术风格、叙事方法为切入点探讨《大圣归来》的成功之处,剖析其与好莱坞动画的异同点,借此分析中国动画电影在消费时代形势下的发展方向。
Domestically produced animation movie “Back to St.” With its overwhelming praise has become a dark horse animation industry, to the downturn of the domestic animation market has injected a boost, enhance the concern of domestic animation. This elaborate eight-year animation has brought us some enlightenment, whether domestic animation can regain its glory successfully. This article explores the success of “The Return of the Great Masterpiece” from the perspective of art style and narrative method. Its similarities and differences with the Hollywood animation, to analyze the Chinese animation movie in the consumer era under the direction of development.