论文部分内容阅读
现在这个阶段,可以说正是商业婚纱摄影样片市场的一个低谷期,这是伴随全行业理念、技术、审美及商业模式发展所必然经历的瓶颈。传统影楼范畴的影像风格已然发展到一个极致,对各种拍摄效果的技术性因素的重视固然不错,但却无法从核心理念上建立较为完善的体系,从而导致形式化倾向的极具膨胀。从前些年模仿韩式婚纱风,到后来模仿欧式纪实风,但由于生活习惯宗教信仰以及文化的差异,这些林林总总的潮流风尚都不可能全盘复制到中国婚纱摄影行业中。比如近年大热的纪实风格婚纱,在经过大概2年左右的实践,事实证明单纯强调纪实手法是背离现状的,脱离了艺术审美及商业消费理念的完善无法真正建立我们所需要的主流风格。
At this stage, it can be said that it is a trough for the commercial wedding photo swatch market. This is a bottleneck that has to go along with the development of industry-wide philosophy, technology, aesthetic and business models. The image style of the traditional studio area has been developed to an extreme. It is good to pay attention to the technical factors of various shooting effects, but it can not establish a perfect system from the core concept, resulting in a great expansion of the formal tendency. A few years ago to imitate the Korean wedding style, and later imitate the European style documentary, but due to religious beliefs and cultural differences, these all the trendless fashion can not be completely copied to the Chinese wedding photography industry. For example, in recent years, the hot documentary style wedding dress, after about 2 years of practice, the facts prove that simply emphasizing the documentary technique is a departure from the status quo, from the aesthetic aesthetic and commercial consumption concept can not really establish the mainstream style we need.