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近几年随着互联网技术以及新媒介的不断发展,新媒体层出不穷,相对于传统媒体新媒体优势明显,传统媒体进入了最寒冷的冬天。大众信息的传播方式已经发生转变。文化与信息息息相关,文化依托信息传播才能达到传承的目的。当今信息作为一种精神能量被新媒体进一步放大,我们现在处在信息爆炸的社会。文化馆作为公益一类事业单位,它是开展群众文化活动的指挥机构和活动阵地,同时也是我国悠久历史文化的传播者。面对新媒体的来袭,是机遇还是挑战?本文将对文化馆在新媒体大潮下如何探索与实践做详细的阐述。
In recent years, with the continuous development of Internet technology and new media, new media are emerging in an endless stream. Compared with the obvious advantage of new media in traditional media, traditional media have entered the coldest winter. The way in which mass information is transmitted has changed. Culture and information are closely related to the cultural transmission of information in order to achieve the purpose of heritage. Today’s information as a spiritual energy is further amplified by the new media, and we are now in a society where information is exploding. As a public welfare institution, the cultural center is the command organ and activity center for carrying out mass cultural activities and is also the disseminator of our country’s long history and culture. Facing the attack of new media is an opportunity or a challenge? This article will elaborate on how to explore and practice the culture center under the new media tide.