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本文对中国发展文化软实力问题进行了思考。文章认为,软实力与硬实力是互为支撑的关系。改革开放三十年来,中国经济持续发展,硬实力有了长足的进展,但在文化软实力的发展方面存在明显不足。文章对当今中国在世界上的形象进行了分析,指出中国形象并没有随着经济增长而得到相应的提升,这已经成为中国硬实力能否持续发展的瓶颈。解决之道在于吸收传统文化资源,建立适合当代社会发展需求的核心价值观,同时大力发展文化产业,树立有国际影响的文化品牌。
This article ponders over the development of cultural soft power in China. The article holds that soft power and hard power are mutually supportive relations. Since the reform and opening up for the past 30 years, China has made sustained progress in economic development and made great strides in its hard power. However, there are obvious deficiencies in the development of cultural soft power. The article analyzes the current image of China in the world and points out that the image of China has not been raised correspondingly with the economic growth. This has become the bottleneck of the sustainable development of China’s hard power. The solution is to absorb traditional cultural resources and establish core values that suit the needs of contemporary social development while vigorously developing cultural industries and establishing cultural brands with international influence.