随着社会经济的发展,汽车普及率越来越高。与汽车互为补充品的加油站油品销售量,也随之上升。不过在行业竞争日益激烈的今天,单纯依靠加油站传统的油品销售显然无法满足人们的需要,非油品也成为了加油站的一个重要赢利点。本文从当前加油站油品和非油品销售现状出发,分析销售出现问题的原因,对油品与非油品销售的创新方式进行探究,为销售工作者提供一定的参考。 With the social and economic development, the car penetration rate is getting higher and higher. Sales of gas stations, which complement each other with the car, have also risen. However, in an increasingly competitive industry today, simply rely on gas stations traditional oil sales is clearly unable to meet people’s needs, non-oil products has become an important profit point. Based on the current situation of oil and non-oil sales in gas stations, this article analyzes the reasons for the problems in sales, explores the innovative ways of oil and non-oil sales, and provides reference for sales workers.