随着市场竞争的日益激烈,产品、技术和服务的同质化现象越来越突出,企业原有的优势开始丧失,加上国外企业的攻城掠地,我国许多企业纷纷把产品的战略方向瞄向了高端,不断推出高端产品,力图再造产品的高端形象。如“环保”空调、“烘干型滚筒”洗衣机、“变频”冰箱、“高清晰” With the increasingly fierce market competition, the phenomenon of homogeneity of products, technologies and services is becoming more and more prominent. The original advantages of enterprises are beginning to lose. Coupled with the aggression of foreign enterprises, many Chinese enterprises have put the strategic direction of their products Aim to the high end, continue to introduce high-end products, trying to recreate the high-end image of the product. Such as “green” air conditioners, “drying drum” washing machine, “frequency” refrigerator, “high definition”