文化产业中到处凸显出一分为三的存在和发展形态,如文化市场是创意市场、产品市场和货币市场的三段集群;文化管理实现了从产品管理、需求管理到创意管理的三级跳;文化精神包含了传承精神、改造精神和创新精神的三个内核。如果用一分为三的观点和方法来审视文化产业,我们会发现文化产业作为一种经济和精神相结合的产业,在看重市场经济效益和社会精神效益的同时,必然会借助第三种力量来达到文化产业在文化市场、文化精神上的双丰收,这第 The cultural industry highlights the existence and development pattern of being divided into three parts. For example, the cultural market is a three-stage cluster of the creative market, the product market and the money market. The cultural management realizes the triple jump from product management, demand management to creative management ; Cultural spirit contains the three cores of inheritance, transformation and innovation. If we examine the cultural industry from the viewpoint and method of dividing it into three parts, we will find that the cultural industry, as a combination of economy and spirit, is bound to rely on the third power while valuing the economic and social benefits of the market. To achieve cultural industry in the cultural market, the cultural bumper harvest, this first