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多年来,雅马哈孜孜不倦地拓展美式巡航摩托车市场,推出了五花八门的各种系列,包括天王车(Virago)、“皇家之星”(Royal Star)、“道路之星”(Road Star)、V星(VStar)等。尽管种类繁多的美式巡航摩托车各自占有一定市场,但是单打独斗的散乱局面缺陷很明显,因此雅马哈凝聚力量,实施了统一品牌的经营战略,将麾下所有的投放美国市场的巡航摩托车纳入“星”品牌。“星”家族可谓是群星荟萃,星光四射,2010年的“午夜之星”XVS950A Midnight Star,就是其中璀璨夺目的一颗。
Over the years, Yamaha has worked tirelessly to expand the American cruise market by offering a wide variety of range including Virago, Royal Star, Road Star ), V Star (VStar) and so on. Although a large variety of American cruise motorcycles each occupy a certain market, but go it alone obvious flaws disorder, so Yamaha cohesion, the implementation of a unified brand business strategy, will be under the command of all the United States market into the motorcycle motorcycle “Star ” brand. “Star ” family can be described as a galaxy of galaxy, star, 2010 “Midnight Star ” XVS950A Midnight Star, is one of the dazzling one.