每卖出一瓶啤酒,就意味着消费者有一次切身体验。如果啤酒不能拥有好的品质和体验,消费者就不会建立品牌忠诚度。“中国啤酒整体市场已趋于饱和。”从事啤酒行业研究已十多年的中国酒业协会何勇,可以说是我国啤酒产业“扩张圈地”全部过程的见证人。1994年是中国啤酒业结构性变化的标志年。彼时,青啤收购扬州啤酒厂,华润集团则与沈阳雪花啤酒厂合资成立华润雪 Every sale of a beer, it means that consumers have a personal experience. If beer can not have good quality and experience, consumers will not establish brand loyalty. “The overall market for Chinese beer has become saturated. ” He Yong, who has been engaged in the beer industry for more than ten years, can be said to be the witness to the entire process of China’s beer industry “expansion of land ”. 1994 marks the structural change of China’s beer industry. At that time, Tsingtao acquired Yangzhou Brewery, China Resources Group and Shenyang Snow Breweries set up a joint venture CR Snow