改革开放以来,沈阳市一直以重工业为主要支撑来发展经济,但随着影响日益深化的经济危机,沈阳市的经济增长速度受到严重的影响,原有的单一产业模式面临着新的挑战。为了适应经济危机,沈阳市把目光投向了第三产业中的经济和社会效能强大的会展行业。随着多年的发展,会展业取得了一定的发展成果,但与会展中心城市相比较还存在差距。结合我国国情和城市综合因素分析,为沈阳会展业发展提出一些建议,并设想出优化政府角色定位、创造品牌展会和带动相关产业发展等具体实施策略。 Since the reform and opening up, Shenyang City has been developing its economy with heavy industry as its main support. However, with the deepening economic crisis that has deepened its economic growth, Shenyang has been seriously affected by its economic growth. The existing single industry model is facing new challenges. In order to adapt to the economic crisis, Shenyang City, sights on the tertiary industry in the economic and social performance of the powerful exhibition industry. With years of development, the exhibition industry has achieved some development results, but compared with the convention center city there are still gaps. Combined with China’s national conditions and comprehensive urban factor analysis, some suggestions for the development of Shenyang MICE industry are put forward, and some specific implementation strategies such as optimizing the role of government, creating brand exhibitions and promoting the development of related industries are also envisaged.