对于社区,大家并不陌生。有房有家,尤其是居住在城市的人士和社区更有着密切的联系。然而对于“社区的电信营销服务”模式,不少人仍很陌生,而社区电信营销正在一步步地走到我们身边。作为一种电信营销的新模式,社区营销有着自身的优越性,如贴近客户需求、服务到家门口等,但也有自身的缺点,如服务良莠不齐、营销人员缺乏有效管理等。为此,本期“运营方略”栏目刊登与电信社区营销相关的两篇文章,其中,于丹丰的文章建议“社区经理建设当急行”;而易立军和宋英在其文章中认为,目前社区经理所采取的“营维合一”模式存在很多弊端,他们更提倡实行统包制。本栏目鼓励百家争鸣,孰对孰错,还得由实践证明,欢迎读者各抒己见。 For the community, everyone is no stranger. There is a home, especially those living in the city and the community is more closely linked. However, for the “community of telecommunications marketing services” model, many people are still unfamiliar, and community telecom marketing is walking to us step by step. As a new model of telecom marketing, community marketing has its own advantages, such as close to customer needs, service to the front of the house, but also has its own shortcomings, such as good and bad service, marketing personnel lack of effective management. For this reason, this issue of “Operational Strategy” published two articles related to telecom community marketing. Among them, Yu Danfeng’s article suggested that “community managers should be built urgently”; and Yi Lijun and Song Ying in their article think that at present Community managers have adopted the “operation and maintenance of unity” model has many drawbacks, they also promote the implementation of the system. This column to encourage a hundred schools of thought, what is right or wrong, but also proved by practice, readers are welcome to express their opinions.