在互联网诞生前的20世纪60年代,加拿大传播学者马歇尔·麦克卢汉即指出,媒介是人的延伸,媒介延伸了人们的视觉、听觉与交往;他认为媒介就是讯息,是媒介本身而不是媒介传递的信息在改变着人类社会。媒介如是!微博如是!2010年,在新闻业界,如果说有一个重要的采访途经出现了,大多数记者会认同是微博,如果在新闻专业的硕士生入学考题中出现一道论述题,要求论述微博对于新闻业的影响,也一点都不奇怪。 Before the birth of the Internet in the 1960s, Marshall McLuhan, a Canadian communication scholar, pointed out that media is an extension of human beings, and media extend people’s sight, hearing and communication. He believes that media is the message and the medium itself rather than the medium The message is changing the human society. In 2010, in the news industry, if there was an important interview, the majority of journalists would agree with Weibo. If there is an excerpt from the journalism master’s program, It is not surprising to discuss the impact of Weibo on journalism.