步入新世纪,我国经济发展面临投资需求拉动作用减弱,外贸出口形势日益严峻,消费需求严重不足的巨大压力。在这种情况下,如何进一步开拓农村消费市场,以9亿农村居民的消费需求带动国民经济持续快速健康发展,是一个重大的现实问题。为此,笔者赴江西、山东等地作了一次深入的调查研究,在与当地领导、专家和基层干部、群众座谈中,形成了以下几点初步认识。 As we enter the new century, China’s economic development is under tremendous pressure to pull the investment demand weaker, the export situation becomes increasingly harsh and the consumer demand is seriously insufficient. Under such circumstances, how to further develop the rural consumer market and promote the sustained, rapid, and healthy development of the national economy with the consumption demand of 900 million rural residents is a major practical issue. For this reason, the author went to Jiangxi, Shandong and other places for an in-depth investigation and study. In discussions with local leaders, experts and grass-roots cadres and the masses, the following preliminary understanding was formed.