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一、郑州市粉皮市场分析郑州市粉皮市场上,本地各种品牌充斥市场,如“商都”、“帝都”、“春都”、“京都”等。本地粉皮产品特点及市场特点如下:(1)粉皮厚,且都经切割成条,食用方便;(2)价格低,约合5.2～5.4元/市斤;(3)筋度强,口感好;(4)产品原料中绿豆淀粉含量不高,多掺有红薯淀粉、玉米淀粉等其它淀粉。(5)本地粉皮生产卫生条件差。(6)消费者购后制作过程缓慢;本地粉皮一般都需用开水煮3～5分钟方可食用。(7)各竞争厂家品牌意识不
I. Market Analysis of Zhengzhou City Pimple Market In Zhengzhou city’s pink market, various local brands have flooded the market, such as “Business Capital”, “Capital City”, “Spring Capital”, “Kyoto” and so on. The characteristics and market characteristics of the local pink products are as follows: (1) The pink skin is thick, and all are cut into strips, which are convenient to eat; (2) The price is low, about 5.2 to 5.4 yuan/jin; (3) The muscles are strong and the taste is good. (4) The content of mung bean starch in the raw material of the product is not high, and other starches such as sweet potato starch and corn starch are more mixed. (5) The hygiene conditions of the local hide production are poor. (6) Consumers are slow to make post-purchase production; local powders are generally boiled for 3 to 5 minutes before consumption. (7) Brand awareness of competing manufacturers is not