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在激烈的市场竞争中,报刊版面的视觉传达效果能够吸引读者的注意。作为读者接触报刊的第一眼对象,版面是报刊新闻信息框架和媒介形象的展台。因此,为适应现代社会碎片化阅读的发展和市场的多元化需求,报社必须研究读者的阅读规律,增强报刊版面的视觉感染力,提高读者的阅读兴趣,减少读者的视觉疲劳,提高信息传播的质量,加快信息传播的速度。
In the fierce market competition, the visual communication effect of newspaper layout can attract readers’ attention. As the reader’s first contact with newspapers and magazines, the layout of newspapers and news information framework and the media image of the booth. Therefore, in order to adapt to the development of fragmented reading in modern society and the diversified needs of the market, the newspaper office must study the reader’s reading rules, enhance the visual appeal of newspapers and periodicals, enhance readers ’reading interest, reduce readers’ visual fatigue and improve the information dissemination Quality, speed up the dissemination of information.