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公关时机可分为两大类:一类是显性时机,这类时机比较外露,易为觉察和利用。比如一些重大社会活动的开展期间,有意义的庆祝日或节假日,社会出现大的变革或发生意外之时,大家都希望借助这些机会扩大组织的声誉和美誉。如天津自行车厂利用美国总统乔治·布什访华之际,借助赠送布什总统两辆“飞鸽”牌自行车而名扬四海;广东健力宝集团凭借大力赞助亚运会和中国奥运代表
PR time can be divided into two categories: one is the dominant time, such opportunities more exposed, easy to detect and use. For example, during major social activities such as celebrations, holidays, social changes or accidents, everyone hopes to take these opportunities to expand the reputation and reputation of the organization. For example, Tianjin Bicycle Factory made a name for itself through the use of President George W. Bush’s visit to China by donating two “Flying Pigeon” bicycles to President Bush; Guangdong Jianlibao Group, with its strong sponsorship of the Asian Games and the Chinese Olympic Games