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着实火了一把的脑白金“今年过节送什么?不收礼呀不收礼……”想必大部分人都能接出后面的广告词。在2001年中国电视广告市场中,脑白金的巨额投入几乎无人能比,其产品销售着实火了一把。据了解脑白金背后的大老板史玉柱的人士称,将近3个亿的广告投入产出了10个亿的销售额。在无法获知其数字真实性的情况下,从另外一个渠道,让我们了解到更多以“年轻态,健康品”自称的脑白金的情况。记者从“脑白金”的销售热线中得
A melatonin with a real fire, “What will you send this year for the holiday season? You won’t receive gifts without receiving gifts...” Most people will certainly be able to pick up posters. In the Chinese TV advertising market in 2001, the huge investment in melatonin was almost unmatched and the sales of its products actually took off. According to sources of Shi Yuzhu, who is the boss of melatonin, nearly 300 million yuan of advertising revenue has generated sales of 10 billion yuan. Without knowing the truthfulness of its figures, from another source, we can learn more about the situation of using “young mankind and health products” to claim melatonin. The reporter learned from the sales hotline of “Platinum Platinum”