[前言]分众传媒宣布,以价值3．25亿美元的现金加股票收购国内最大的竞争对手聚众传媒。分众并购聚众之后,国内大小75个主要城市的楼宇电视广告市场从此将一统江湖。分众传媒收购聚众传媒一时间成为热点。并购后,中国最大的户外广告平台将浮出水面,约占据整个楼宇视频广告市场96．5％-98％的份额。一家公司在整个搂宇广告市场中占有这样的份额,会不会形成垄断呢?楼宇视频广告的价格会发生改变吗? 这期“对话”栏目我们将分别邀请到分众传媒公司、学者、广告人谈谈各自的看法。 [Preface] Focus Media announced that it has purchased the largest rival mass media in the country with a value of 325 million U.S. dollars in cash and stock. Focus after the acquisition of people gathered, the size of 75 major cities in the building of television advertising market will be dominated by rivers and lakes. Focus Media acquisition of mass media for a time become a hot spot. After the acquisition, China’s largest outdoor advertising platform will surface, accounting for about 96.5% -98% share of the entire building video advertising market. Will a company occupy this share of the entire advertising market, will it form a monopoly? Will the prices of video ads in buildings change? In this “Dialogue” section, we will separately invite Focus Media companies, academics and advertisers Talk about their own views.