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青岛电冰箱总厂是国家大型电冰箱生产骨干企业和出口基地。目前,产品有冰箱、冰柜、保温箱、热水器、微波炉、电磁灶等6个系列、21个品种,冰箱、冰柜的单班年产量已达30万台。该厂生产的“琴岛——利勃海尔”牌冰箱,在国际上6次中标,在国内多次获奖,并连续五年被评为“最受消费者欢迎的产品”,在用户中享有很高的声誉。“琴岛——利勃海尔”牌冰箱在市场上一直走俏,即使在全国几百万台冰箱积压的情况下,它仍是供不应求的抢手货。该厂生产蓬勃发展,效益逐年提高,1990年晋升为国家一级企业。青岛电冰箱总厂取得成就的原因虽然是多方面的,但创名牌战略在其中起了很重要的作用。
Qingdao Refrigerator General Factory is a national backbone refrigerator manufacturer and export base. At present, there are 6 series and 21 varieties such as refrigerators, freezers, incubators, water heaters, microwave ovens and electromagnetic ovens. The annual output of refrigerators and freezers has reached 300,000 units. The “Qindao-Liebherr” brand refrigerator produced by the plant has won six international awards, won numerous awards in China, and has been rated as the “most popular consumer product” for five consecutive years. High reputation. “Qin Island - Liebherr” brand refrigerator has been popular in the market, even in the case of a backlog of millions of refrigerators across the country, it is still in hot demand. The plant’s production is booming, and its efficiency has increased year by year. In 1990, it was promoted to a national first-class enterprise. Although the reasons for the achievements of the Qingdao Refrigerator General Plant are manifold, creating a brand-name strategy has played an important role in it.