平面广告主要是相对于影视广告、广播广告、三维互动广告而言的,是根据广告主的要求,在二维空间里把商品的主要信息以图片的形式,按照形式美法则进行创意组合并赋予想象,成为形象化、直观化、秩序化的广告视觉载体形式。它主要通过视觉感知,以平面、静态形式将信息传达给观众。由于其便利的传播途径,低廉的成本以及极强的针对性,平面广告 Plane advertising is mainly relative to the film and television advertising, radio advertising, 3D interactive advertising, is based on the requirements of advertisers, in two-dimensional space, the main product information in the form of pictures, in accordance with the principles of form and beauty of the creative combination and grant Imagine, become a visual, intuitive and orderly form of advertising visual carrier. It communicates information to the audience primarily in a flat and static form, primarily through visual perception. Because of its convenient route of transmission, low cost and highly targeted, print ads