商标,在我国自宋代刘家针铺“大白免”标记至今,已越过千年历史。如今,已赋予了新的含义,它不再仅仅用来区分不同生产者、标志产品质量、引导选购,而是被当作一种商战利器。当今世界强国称雄称霸已不再依靠坚船利炮,而是依靠驰名商标来树立国家形象,占领世界市场。然而,我国企业商标现状却不尽人意。 Trademarks have crossed the millennium history since the “Great White Free” mark of the Liu family needle shop in the Song Dynasty in China. Nowadays, new meanings have been given. It is no longer just to distinguish different producers, mark the quality of products, and guide purchases, but it is used as a business weapon. Nowadays, the world’s most powerful countries claim that hegemony has no longer relied on hardships, but rely on well-known trademarks to establish a national image and occupy the world market. However, the status quo of Chinese corporate trademarks is not satisfactory.