价格战:外行人看热闹,内行人看门道,消费者看实惠,政府部门看规则古有三国逐鹿,曹魏“大义”举旗而大败赤壁;今有三电商以价博弈,京东约战而徒遭诟病。8月15日,是二战期间日本向全世界宣布投降之日。无独有偶,就在这全世界铭记并为之欢呼的一天,在中国的商业界,“美苏联盟”(国美电器、苏宁电器)对阵京东帝国(京东商城),彼此欲在价格战上大打出手。当然,此间也不乏当当、易讯、库巴等有实力的诸侯电商参战,热闹非凡,如同演绎了一场现实版的群雄逐鹿并三国杀。据京东商城CEO刘强东所称,此次约战实属势在必行,对于各方来讲都是一场恶战,同时也希望通过此战将家电线下毛利由现在的25%拉低到10%,从而提高行业竞争门槛,并让利于消费者。故此,在临战一刻吊足了大众的胃口,充满了消费者的期待…… Price war: amateurs look busy, insiders look at the doorway, consumers look for benefits, government departments see the rules ancient three countries compete, Cao Wei “Daiyi” raise the flag and defeat Chibi; today there are three e-commerce price game, Jingdong about The war was criticized. August 15 was the date when Japan declared its surrender to the world during World War II. Coincidentally, on the day that the whole world remembers and hailed, in the Chinese business community, the “US-Soviet Union” (Gome, Suning) against JD.com (Jingdong Mall), each wanting to compete on the price war. Hit a hand. Of course, there are no shortage of Dangdang, Yixun, Kuba, and other powerful princes and e-commerce players participating in the war. They are bustling with excitement, just like a realistic version of the deeds and the Three Kingdoms. According to Jingdong Mall CEO Liu Qiangdong, the war is really imperative, and it is a hard battle for all parties. At the same time, he hopes to lower the gross profit of the family’s wire from the current 25% to 10%, thereby increasing the industry competition threshold, and let consumers benefit. Therefore, the appetite of the masses was filled at the moment of battle, full of consumer expectations...