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自从1958年中国电视剧诞生以来,在50多年的发展历程中,无论是题材创意、技艺创意,还是营销创意,都越来越成为电视剧获得成功的重要因素。从电视剧发展的现实状况来看,也可以看到创意已经成为电视剧制胜的核心。如果认可电视剧是一种文化创意产业,那么,它既具有巨大的经济潜能,又具有相关的文化特性。这里需要强调的是,文化事业是基础,没有这个广泛的、深厚的基础,文化产业就是空中楼阁,因此,认同电视剧作为文化创意产业的提法,并不意味着认同对中国电视剧推行全面铺开的产业化道路。
Since the birth of Chinese TV series in 1958, over the past 50 years of development, both creative themes, creative ideas and marketing ideas have become increasingly important factors in the success of TV series. From the actual situation of the development of the TV series, we can see that creativity has become the core of winning TV series. If accredited drama is a cultural and creative industry, then, it has great economic potential, but also has the relevant cultural characteristics. What needs to be emphasized here is that cultural undertakings are the foundation. Without such a broad and profound foundation, cultural industries are pavilions in the air. Therefore, recognizing the reference to drama as a cultural and creative industry does not mean accepting the full implementation of the Chinese TV series Industrialization road.