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如火如荼的巴西世界杯,既是一场全球大Party,也是一场惨烈的媒体“世界大战”。作为传统媒体的报纸,在本届世界杯报道中,既有时差上的劣势,更添多媒体的全面冲击,似乎未战已败。然而,纸媒在世界杯媒体大战中,如果能够有前瞻性研判,采取先发制人和后发制人相结合的策略,走深度和另类的差异化报道路线,关键是以经济效益为主导,非但不会落于下风,反而能够打出一片广阔的“蓝海”新天地。
In full swing the World Cup in Brazil, both a big global party, but also a fierce media “World War ”. As a traditional media newspaper, in this World Cup report, both the time difference on the disadvantage and more comprehensive impact of multimedia, it seems that no war has been defeated. However, in the World Cup media war, if the paper media can have forward-looking judgments and adopt a combination of preemptive and post-strike tactics to take the depth and alternative differentiated reporting routes, the key is to take economic benefits as the dominant factor, not only will it not fall into a disadvantage, But can play a vast “Blue Ocean ” new world.