自九○年以来,森达集团公司的产值、销售和利税连续翻番。1996年产鞋量300多万双,销售回笼近8亿元,利税突破亿元大关。森达皮鞋先后荣获“中国第一鞋王”、“’96中国真皮鞋王”、“中国消费者首选品牌第一名”称号,去年底全国48家大商场评选皮鞋行业第一名。这几年,制鞋行业角逐激烈,市场竞争呈白热化。森达集团奋力拼搏,独领风骚。 Since 1990, the value, sales, and profits and taxes of Senda Group have doubled in succession. In 1996, it produced more than 3 million pairs of shoes and sold nearly 800 million yuan in sales. The profits and taxes exceeded the 100 million mark. SENDA shoes have won the titles of “China’s No. 1 Shoes King”, “’96 China’s Leather Shoes King” and “China’s Consumers’ No. 1 Brand of Choice”. At the end of last year, the country’s top 48 shopping malls ranked first in the leather shoes industry. In the past few years, the shoemaking industry has been fiercely contested and market competition has become fierce. Senda Group strives hard and leads the game.