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2011年6月底,京沪高铁正式通车,全程旅行时间将控制在6小时之内,,环渤海地区、长三角地区联系更加紧密,高铁带来的旅行革命将会对旅客的旅行观念产生重要冲击,缔造新的旅游理念和业态,即“高铁旅游”。山东位于高铁中段,横贯德州、济南、泰安、济宁和枣庄五市并设6个站点,区位优势明显;同时,京沪高铁的通车也使山东面临两大旅游区——京津地区和长三角地区的潜在竞争。综上,高铁时代的山东旅游面临着前所未有的机遇和挑战,而“高铁旅游”的发展无疑对山东省旅游目的地的优化升级有着重要的意义。
The end of June 2011, the Beijing-Shanghai high-speed railway was officially opened, the entire journey time will be controlled within 6 hours, the Bohai Rim, the Yangtze River Delta region more closely linked to travel revolution brought by high-speed rail passengers will have a significant impact on the travel concept , To create a new tourism concept and format, that is, “high-speed rail travel.” Shandong is located in the middle section of high-speed rail and runs through 6 counties including Dezhou, Ji’nan, Tai’an, Jining and Zaozhuang, with obvious geographical advantages; meanwhile, the opening of the Beijing-Shanghai high-speed railway also makes Shandong face two major tourist areas: the Beijing-Tianjin region and the Yangtze River Delta Potential competition in the area. In summary, the Shandong railway in the era of high-speed rail is facing unprecedented opportunities and challenges, and the development of “high-speed rail tourism” undoubtedly has an important significance for the optimization and upgrading of tourist destinations in Shandong Province.