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在上海文广新闻传媒集团(SMG)举行的论坛上得知,我国的公益广告片不仅与发达国家相比尚有很大距离,甚至离广电总局规定的公益广告不得少于广告播出总量的3%的要求也有不小距离,且质量堪忧,让人印象深刻的公益广告寥若晨星。从每年广电总局公布达标的电视台来看,也只有央视、上海广播电视台等寥寥数家,大多数电视台都难以达标。SMG副总裁、广告中心主任金仲波说:“目前有海量的社会公益话题,如保护环境、节约
At a forum held by Shanghai Media Group (SMG), it was learned that public service commercials in our country not only have a long way to go compared with developed countries, but also can not be less than the total number of public service announcements required by SARFT, 3% of the requirements are not a small distance, and the quality of worrying, impressive public service ads few morningstar. From the annual release of SARFT television stations, only CCTV, Shanghai Radio and Television and a few other households, most of the television stations are difficult to achieve the standard. Jin Zhongbo, vice president and director of advertising center of SMG, said: ”At present there are a lot of social public welfare topics such as protecting the environment and saving