营销者说从原始的媒介之分,到现在整合2.0时代,无论媒介手段如何变化,我们都应该从目标受众出发,整合的核心是根据消费者来定。不论营销手段与技术如何变化,不变的是我们的出发点——消费者,始终以客户以人为核心来设计他们对品牌和产品的体验。消费者对“超极本”并不陌生,但究竟它能带来哪些具体的用户体验及价值?为了让年轻消费者直观体验到英特尔“超极本”给他们出游所带来的乐趣和体验,我们设计了一个“交换人生”线上社交互动活动。这个活动的出发点是了解消费者的习惯、喜好和需求。我们发现,经常移动办公、随时互联、且对新科技有需求的白领人群,很多都有逛旅游攻略网站的爱好,他们一方面羡慕他人游 Marketers say that from the point of original media to the current 2.0 era of integration, no matter how the media changes, we should start from the target audience. The core of integration is based on the consumers. Regardless of how the marketing tools and technologies change, the same is our starting point - consumers, who always design their branding and product experiences at the core of their customers. Consumers are not strangers to Ultrabook, but exactly what specific user experience and value can it bring? In order for young consumers to intuitively experience the “ultrabook” brought to them by Intel Of fun and experience, we have designed a “social exchange of life” online social interaction. The starting point of this activity is to understand the habits, preferences and needs of consumers. We found that white-collar workers who frequently move their office and are connected to the Internet at any time and are in need of new technology, many of whom are hobbies of traveling on tour sites, envy other people on the one hand