NBA的球员个个都是百万甚至千万富翁,然而作为球员,年薪已经不是他们藉以生存的惟一来源,广告成为了他们除去年薪外的最大收入,球鞋、饮料、快餐,甚至连游戏都在他们代言的范围之内,而由此衍生出来的商业价值和广告也构成了一个庞大的广告帝国。 NBA players are millions or even multimillionaires. However, as players, annual salary is not the only source they can use to survive. Ads become the biggest income for them except for annual salary. Shoes, drinks, fast food, and even games are all They are within the scope of their endorsements, and the resulting commercial value and advertising also constitute a large advertising empire.