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销售人才是各行各业急于争抢的稀缺人才,这类人才往往能够将产品更快的销售出去,给企业带来了大量的经济利益。为了使市场营销专业的学生在毕业后快速的适应岗位工作,许多高校纷纷开设了拓展训练课程,并采用多种教学方法,以巩固和强化教学效果,激发学生的学习热情。本文将论述市场营销教育拓展训练的具体措施,通过系统的教学工作促进学生素质和能力的全面提升,直至与市场经济的发展相契合,最终达到培育营销专业人才的教育目的。
Sales professionals are scarce talent in all walks of life eager to compete for such talent is often able to sell faster products, to the enterprise has brought a lot of economic benefits. In order to make marketing major students adapt quickly to post jobs after graduation, many colleges and universities have set up extended training courses and adopted a variety of teaching methods to consolidate and strengthen teaching effectiveness and stimulate students’ enthusiasm for learning. This article will discuss the specific measures for marketing education to expand training, through the systematic teaching work to promote the overall quality and ability of students to enhance until the market economy and meet the development, and ultimately to cultivate marketing professionals education purposes.