只有消费者才能造就企业,只有消费者才能成就品牌。品牌塑造,究竟谁能真正捕获消费者的心智?当代商战中有“占领才是王道”的观点,同时,在一线的销售市场中强调用品牌蕴含的观念或文化去占领消费者心智的建议也大行其道,并且倡导将这种观点导入品牌塑造过程的思维也不少见。查阅品牌塑造相关的文献,实际做法也大多强调企业自身立于不败之地的手段,却少于关注“上帝”——消费者的 Only consumers can create business, only consumers can achieve brand. Brand shaping, who can really capture the minds of consumers? Contemporary commercial warfare there is “occupation is the king ” point of view, at the same time, in the front-line sales market emphasizes the brand concept or culture to capture the minds of consumers The advice is also popular, and it is not uncommon to advocate the idea of ​​introducing this view into the branding process. Access to the literature on brand building, the practice also mostly emphasize the means of their own invincible, but less than the concern “God ” - the consumer