广告,伴随着改革开放的脚步,已渗透到社会经济生活的每个角落。 在广告业超常规发展的同时,种种不实,内容虚假、荒诞,以及有碍社会主义精神文明建设的广告也相继出现,损害了消费者合法权益,扰乱了社会经济秩序,同时也弱化了广告的可信度。禁止内容虚假、荒诞的广告出现,已尖锐地摆在人们的面前—— Advertising, along with the pace of reform and opening up, has penetrated into every corner of social and economic life. While the advertising industry is undergoing extraordinary development, all kinds of false advertisements, false content, absurdity, and advertisements that hamper the construction of socialist spiritual civilization have appeared one after another. This has harmed the legitimate rights and interests of consumers, disrupted social and economic order, and weakened advertising. The credibility. The ban on the appearance of false and absurd advertisements has been sharply placed before people.