接受,意思是自愿接收、认同和接纳对象的信息或精神性影响,如接受邀请、接受某种生活方式或价值观念等.接受不同于“接收”,接受是自觉自愿的,而接收则是消极被动的;接收主要是指收到实体性的对象,而接受则既可以实体性的,也包括非实体性的对象.接受比“接收”更具有深层次的文化内涵和意蕴.传播学对传播与受众传播的模式与接受、说服模式等问题的深入研究,为我们进一步探讨接受问题提供了基本的科学依据和基础. Accept, meaning voluntary acceptance, acceptance and acceptance of information or spiritual effects of the object, such as accepting an invitation to accept a certain lifestyle or values, etc. Acceptance is different from “receiving”, acceptance is voluntary, and reception is negative passive The reception mainly refers to the reception of the substantive object, and the acceptance can be both substantive and non-substantive objects. Accept more deeply than the “reception” of the cultural connotation and implication. The deep research on the patterns of audience communication and the modes of acceptance and persuasion provides the basic scientific basis and basis for us to further discuss the acceptance issues.