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ABSOLUT——世界知名的瑞典烈酒品牌,自1982年首次在纽约克利奥获奖之后,ABSOLUT VODKA已经在世界范围内不同的广告盛会上获得了315个奖项。在20年的广告和市场营销的历程中,ABSOLUT的观点秉承如一、即瓶形成为所有广告创作的基础和源泉、包括平面、网络.电影和其他形式的广告;而另外一条广告原则便是“永远不要低估消费者”。在这些广告中,瓶子被笼罩在一片光环之中,穿插了一些经典的文字。ABSOLUT ATTRACTION,ABSOLUTGENEROSITY,ABSOLUT BRAVO……世界大奖中的ABSOLUT 克里奥CLIO “克里奥”是世界最大的广告太赛,在国际广告及商业圈内享有很高的声望。“克里奥”广告大赛起源于1959年,每年都会从世界各地的电视、平面、户外、电台、整和媒体、包装设计、网站等广告领域及学生作品中评选出最佳广告作品。广告作品的评选在纽约城举
ABSOLUT, the world-renowned Swedish spirits brand, has won 315 awards at various advertising events around the world since it first won Creighton, New York, in 1982. In the 20 years of advertising and marketing, ABSOLUT’s point of view is that bottles form the foundation and source of all advertising creations, including print, the internet, films and other forms of advertising, while the other advertising principle is “ Never underestimate consumers. ” In these ads, the bottle was enveloped in a halo, interspersed with some of the classic text. ABSOLUT ATTRACTION, ABSOLUTGENEROSITY, ABSOLUT BRAVO ...... ABSOLUT CLOUD IN THE WORLD AWARD Creole CLIO “Creole” is the largest advertising contest in the world and enjoys a high reputation in the international advertising and business circles. Originating in 1959, the Creole Advertising Competition honors the best advertising works every year from advertising and student work in the fields of television, print, outdoor, radio, whole and media, packaging design, websites and the like all over the world. The selection of ad works is held in New York City