随着手机在校园里的普及,越来越多的运营商和手机厂商把目光投向了校园这一潜在的巨大市场,大学生已经成为手机消费市场上一个不可忽视的重要群体,对未来手机市场的发展有着非常重大的影响。研究表明,消费者购买行为来源于系统的购买决策过程,而学生手机终端决策过程可以分解为“认知—购买—使用—更换”。 With the popularization of mobile phones in the campus, more and more operators and handset manufacturers have turned their attention to the potentially huge market of campus. Undergraduates have become an important group that can not be ignored in the mobile phone consumer market. For the future mobile phone market Development has a very big impact. Research shows that consumers purchase behavior comes from the system’s purchase decision-making process, and students’ mobile terminal decision-making process can be decomposed into “cognition-purchase-use-change”.