新年贺辞也称新年贺词,是指当新年来临之际,在迎新聚会场合或通过媒体,致辞者一般以组织的名义,向受众表达新年美好祝福的礼仪文书。新年贺辞作为一种公关性的礼仪文书,使用范围相当宽泛。但不管是谁或在什么层面上使用,新年贺辞所发挥的语用功能基本上是共同的,主要包括感谢、慰问、祝福激励以及公关等功能。为有效地实 New Year greetings, also known as New Year greetings, refer to etiquette instruments that convey the New Year’s good wishes to the audience in the name of the organization when the new year is approaching, new party occasions or through the media. New Year’s greetings as a PR etiquette instruments, the use of a very wide range. However, no matter who or at what level, the pragmatic functions played by the New Year’s greetings are basically identical, mainly including the functions of gratitude, condolences, blessing and encouragement, and public relations. To effectively practice