作为新媒体艺术范畴中的网络广告设计是建立在科技发展的基础上的一种新的视觉表现形式,也是一种综合性的设计。它继承了传统平面设计的特征并具备了传统平面设计所没有的网络优势,成为信息交流的良好的途径。设计师需要设计出方便人机互动、合理有效的视觉表达形式,来满足浏览者的需求。 As a new media art category online advertising design is based on the development of science and technology based on a new visual form, but also a comprehensive design. It inherits the characteristics of traditional graphic design and possesses the network advantages that traditional graphic design does not have and becomes a good way of information exchange. Designers need to design a convenient visual interaction of man-machine interaction, reasonable and effective to meet the needs of visitors.