随着网络传播技术的不断发展和日益渗入到企业、社会乃至人们的日常生活,一个全新的品牌传播正在形成,如何让品牌在网络传播中既充分整合传统品牌传播的优势,又发挥网络本身的交互性、快捷性、全球性等优点,进而有效地选择传播策略为品牌的建设服务,已经成为企业营销的焦点。 With the continuous development of network communication technology and the increasingly infiltration into the daily life of enterprises, society and even people, a brand new brand communication is taking shape. How to make the brand not only fully integrate the advantages of traditional brand communication but also exert the network itself Interactive, fast, global and other advantages, and then effectively choose the communication strategy for the brand building services, marketing has become the focus of the enterprise.